How Much WhatsApp Would Earn From Ads In A Single Day
You must've often wondered that why WhatsApp doesn't put ads on his app. Well, your wonderness has come to end as it looks like the chat application owned by Facebook is about to launch ads on its platform. As far the sources have claimed, it looks like they for now are only gonna show ads on WhatsApp Stories.
In case you didn't Facebook has it's own ad network and does need to rely on AdMob by Google which is used by the most of the apps in the world.
But have you ever wondered that what if WhatsApp were to show ads from the beginning from banner ads and interstitial ads how much it can earn in just a single day.?
Well, I have done all the calculation and result are impressive but are not to be taken as sure shot verdict as it is only a assumption. Assuming that, that is off the way let's start.
The current daily user of WhatsApp is around 1.5 Billion which on average uses/opens WhatsApp daily 4–5 times.’
The average global rate of ad for just impression is $0.20
so, 1.5 x 4 x 0.20 = $1.2 Billion
That is when the accounts who click on the ad intentionally or unintentionally click on the advertisement which let us assume are 10% people (150 Million) click an ad twice in a day for which the average global rate is $0.5 then,
150 x 2 x 0.5 = $150 Million
so all in all whatsapp might earn $1.3 billion.
And just in case the day it does that happens to be a festival on which the average usage of people is significantly increased you can assume whatsapp to earn anywhere around $1.5 - $2 Billion.
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